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Timing is everything: Woods signs with Rolex
lucasyun
2011-10-05
Timing is everything: Woods signs with Rolex
By GolfChannel.com Team
Oct 5, 2011 11:34 AM ET
They say timing is everything. And as Tiger Woods is set to make his return to the golf course for the Frys.com Open at CordeValle this week, Swiss watchmaker Rolex has announced that it has signed Woods to a sponsorship deal.
According to their website, Rolex "is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf. The brand is committed to accompanying him in his new challenges."
It’s the first major endorsement deal for Woods in more than two years. He previously had an endorsement with Tag Heuer, which dropped him two months ago.
There has been a long history between Rolex and golfers, stretching back to the era of Arnold Palmer, Jack Nicklaus and Gary Player.